Bioworld + Dragon Ball Z

 

 

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In spring of 2018, Toei Animation announced a partnership with Adidas to release a collection of sneakers based off the popular anime franchise, Dragon Ball Z. 

With the sneaker collection launching in September 2018, our brand ambassadors went to work creating a lifestyle collection based around the primary DBZ characters. Our collection was designed to pair with the sneaker culture naturally.  Giving consumers a seamless transition in their merch experience. We had one consistent goal...  Give anime and DBZ fans a unique collection that celebrates the legacy of one of the most popular anime franchises in the world. 

The result was a cohesive, character driven collection that engages the consumer.


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Chad Beck